Edgard Corona: The Entrepreneur Behind Smart Fit’s Success
Edgard Corona, the owner of Smart Fit, has
established himself as one of the key figures in the fitness industry in
Brazil. With over 30 years of experience, Corona’s journey to success is a
testament to his entrepreneurial spirit and commitment to inn ovation.
Corona’s entrepreneurial journey began while
studying Chemical Engineering at the Fundação Armando Álvares Penteado (FAAP).
Even during his college years, he ventured into business, starting with a
materials analysis laboratory and later a clothing store with its own outlets.
In 1996, Corona decided to step away from the family business and embark on a
new venture – the first Bio Ritmo gym in Santo Amaro.
It was during this time that Corona faced
challenges. However, he remained undeterred and used this as an opportunity to
learn from his mistakes and successes. With a keen eye for improvement, Corona
implemented a new management model for the fitness ind ustry. Seeking
inspiration from other successful ventures, he conducted thorough research and
opened a branch of Bio Ritmo on Avenida Paulista. This move aimed to provide a
new fitness experience for those with limited time, and it proved to be a
game-changer.
As the Bio Ritmo brand gained recognition and
expanded its reach, Corona’s ambitions grew. He attended international industry
conferences, exchanging experiences with other fitness managers and gaining
insights into new business models . In 2008, Corona established Smart Fit, a
revolutionary fitness concept that catered to a broader audience. This marked
the birth of the Smart Fit group, cementing Corona’s position as a trailblazer
in the industry.
Today, Edgard Corona is considered one of the
most influential fitness entrepreneurs in Latin America. His relentless pursuit
of excellence has led Smart Fit to become a prominent name in the region. In
line with its mission to democratize high-quality fitness, Smart Fit recently
made a significant move by going public on the Brazilian stock exchange.
The funds raised through the primary offering
will support Smart Fit’s growth plans, particularly in the post-pandemic
scenario. The company aims to pursue strategic acquisitions, invest in scalable
initiatives, and strengthen its presence in the 13 Latin American countries
where it operates.
Edgard Corona’s visionary leadership and
commitment to innovation contin ue to drive Smart Fit’s success. As the fitness
industry evolves, he remains at the forefront, shaping the future of fitness in
Latin America and beyond.
In a highly competitive market, Edgard Corona’s
journey stands as a testament to the power of entrepreneurship and the ability
to create lasting impact through innovation and determination.