Ronald Fowlkes’ Business Plan with First Spear

Ronald Fowlkes is the current co-owner of First Spear, a leading manufacturer of military and police tactical equipment. Prior to getting into the production company, he was a Marine and SWAT member for St. Louis Police Department.

 

Ronald Fowlkes’ journey to becoming co-owner of First Spear is certainly a unique one. For decades Fowlkes relied on equipment made by First Spear’s parent company Eagle Industries to protect him in the field. Eagle Industries creates products like bullet-proof vests and helmets for the military and the boys in blue.

 

“I got into this from the customer point of view,” Fowlkes began. “I knew the stuff worked because I used it.” Fowlkes’ past makes him the perfect person to be in charge of such a company as First Spear. By using the knowledge he gained first hand in combat, he now connects First Spear’s products with new and long-term clients.

 

Fowlkes says that First Spear makes use of orthodox marketing techniques but they also see a large amount of success in newer methods. “We have a showroom,” Fowlkes said. “But our marketing really works best through word of mouth.” Fowlkes uses the testimony of his current customers to convince their friends and family to use First Spear. If an officer trusts First Spear wit his life then he will want the same high quality protection for his partners in law enforcement and his family at home.

 

In regard to what is in store for the future, Fowlkes says endless innovation. First Spear is constantly working to make their gear lighter without sacrificing any of the protective benefits. “We know the importance [our clients] place on weight and we’ve been very pleased with the advancements we’ve made.” Fowlkes said in relation to why they are making their gear so lightweight.

 

Fowlkes recommends the book “Lone Survivor” by Marucs Luttrell. The book tells the true stories of dozens of military personnel who put their life on the line to secure the freedom of the American people. “I’m not much of a reader but this is a good one and a book I’d definitely recommend.” Fowlkes said.

 

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