Category Archives: Female Bosses

Lori Senecal’s Insights On Branding Strategies Learn From Wayward Celebrities

Celebrities like Jessica Simpson, Lindsay Lohan, Britney Spears and Amy Winehouse have continuously earned a hyper-analyzed and web-immortalized media moments each time they embarked on normal activities like shopping, buying coffee or pushing a baby carriage. Their ability to attract such a massive attention on simple acts has been enhanced by effective branding strategies. Despite their series of embarrassments, the endangered work product that is responsible for their fame, hospitalization and even death, they still appear on covers of most prominent magazines and secure jobs as brand ambassadors. Lori Senecal, in her article posted on Forbes, outlined a number of lessons brands can learn from these celebrities.

Hiring the best stylist is the first strategy to winning more market share, especially the consumer brands. For instance, Heineken Premium Light dominated the beer market as soon as it was introduced to the market due to its chic and stylish look. Looking at today’s celebrities, most of them have a broad talent profile where they serve as actors and producers/directors/ online entrepreneurs. Brands can adopt this strategy to expand their market reach. For example, play stations like Xbox are playing movies.

While illustrating Nike and Apple’s Nike+ partnership, Lori said that being caught with another hot brand is an effective strategy that helped Nike+ to win a Grand Prix at Cannes. The trend is now spreading widely, particularly in fashion brands like Adidas with Stella McCartney. Developing an icon like one-bite-Apple logo, the bull’s eye of the Target, Amy Winehouse the crazy beehive and Pamela Anderson, gives brands unmistakable visual identities. Top brands can also compliment their position as leading players by finding a symbol or icon that represents their brands. This information was originally published on Media Post as highlighted in this link http://www.mediapost.com/publications/article/77409/clueless-or-subtly-strategic-what-brands-can-lear.html?edition

About Lori Senecal

Lori Senecal is the Global CEO of CP&B. Here, she is responsible for enhancing the company’s global growth and expansion strategies, and managing all the international offices of the firm. Under her leadership, CP&B received many rewards. The company was the recipient of the Creativity Innovators of the Year. In 2016, she was named on the list of the “Agency Executives to Watch.” Previously, she worked for MDC Partners as the president and CEO. Formerly, she served as the Global Chairman and CEO of Kbs+. Notably, Ad Week named Lori among the “Women to Watch” in 2014. In 2013, she received the Quantum Leap award for leadership and innovation from the AWNY Game Changer Awards. In addition, she worked for McCann Erickson and McCann Worldgroup.