Fabletics is a company to watch. May not have heard the name before, but there are millions of people that are already well aware of the way that this company has progressed. Kate Hudson is an actress that has turned entrepreneur. She is one of the co-founders of Fabletics, and she is taking her celebrity status and using it to improve the awareness of this brand. That is a great thing for this company because there is actually a person in leadership that is athletic.
Kate Hudson has been a great leader for Fabletics and she is planning to ramp up her marketing campaign in order to improve her competitive advantage. She is one of the few athletic companies that has a celebrity in place. This means she has a built-in audience of fans that know her even without knowing of her Fabletics brand. It is her desire to make sure that the same fans that adore her and movies are also aware of the athletic clothing brand that she is heading. She is utilizing magazines like Marie Claire and social media platforms like Twitter and Instagram to do this. She is bringing forth a brand awareness for her company in a very expedient manner because she is in the celebrity spotlight.
She also has the ability to promote her brand by appearing in the commercials for this company. That is where many people have discovered Fabletics. They have seen her in commercials and recognized this as a company that she was in charge of. Others are witnessing the brand marketing for Fabletics through the website. Kate Hudson is forever present on the Fabletics website and she models a plethora of the garments that are sold on this site. This is a good strategy for Hudson because it allows her to connect directly with her fan and customer base. It puts her in a unique position where she is able to tell people about the clothing that she is comfortable with. Many people are aware that she is working out and staying in shape and they want to emulate what Hudson is doing. Fans are impressed with her physique, and they are just as likely to indulge in purchasing clothing that she is utilizing for her work out. That is where the celebrity connection with Fabletics is important. This is something that Jeff Bezos of Amazon does not have. That gives Kate the ability to compete with him in a way that many other retail leaders can’t compete.
Hudson knows that her celebrity status is important to the elevation of the Fabletics brand, but she is not banking on this as the only thing that can help her improve brand awareness. She also realizes that word of mouth promotion is vital, and that is why she puts a lot of time into social media marketing. She knows that the ability to attract one loyal customer may open the door to three or four more potential customers through word-of-mouth promotion.